The object of Rotary is to encourage and foster the ideal of service as a basis of worth enterprise and, in particular, to: - develop acquaintances as an opportunity for service;
- impart high ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
- apply the ideal of service in every Rotarian's personal, business and community life;
- and, advance international goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.
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